About
Global Social Intelligence
Since 2009
The Socializers is a global social business intelligence company with clientele in North America, Europe, the UK, Australia, and China. We transform digital connections into meaningful relationships and deliver actionable insights that drive business growth.
A Lifelong Journey of Discovery
From childhood curiosity to global social-intelligence leadership.
At age 6, I was already creating detailed catalogs of reptiles, complete with Latin names, dimensions, and characteristics. This early fascination with organizing and analyzing information laid the foundation for my career in social intelligence.
We are fortunate, at this moment in history, to have such powerful lenses into our own psyches as well as the consciousness and intentions of specific groups. Social-data analysis provides clues that inform laser-specific strategy across every enterprise silo — listening to the entire world, on every topic imaginable, and creating detailed lists of specific targets for brands.
Over 24 years of creating digital and interactive solutions, the constant has been a passion for helping brands understand their audiences at a deeper level — and making sure those insights truly help leadership achieve real business objectives.
Career Journey
Key milestones in transforming digital connections into meaningful relationships.
- 2006–2012
Web Marketing Therapy
As VP of Business Development, directed growth and international expansion.
- 2009
Founding & European Market Entry
Founded The Socializers and entered the European market, helping introduce enterprise social listening to organizations including Ogilvy EU and Unilever — training international teams and building the knowledge systems behind adoption.
- 2010
Global Recognition
Recognized by JWT Intelligence Global as one of 18 world thought-leaders in social business.
- 2011–2012
FxPro & Banque Havilland
Led global market studies at FxPro HQ in Limassol and London, and for Banque Havilland in Monte Carlo, Monaco.
- 2013–Present
Retail Forex & Online Trading Sector
Served many of the world’s major retail forex and online trading entities — delivering social intelligence, audience research, and command-center work across brokerages, funded-account platforms, and the wider proprietary-trading ecosystem.
- 2014
IKEA Command Center
Designed and implemented the enterprise social-intelligence command center at Inter IKEA Systems in Delft, Holland, on Brandwatch VIZIA.
- 2014–Present
Foundation for the Study of Cycles
Served as COO, and continue as Special Advisor to the Board, applying cyclical and predictive analytics to client strategy.
- 2015
Clarks Shoes
Delivered the social-media command center implementation at Clarks HQ in Somerset, UK.
- 2016–2021
Oniracom — Director of Research
Led proprietary research deriving consumer and brand insight from social and behavioral data to inform targeting, messaging, and campaigns.
- 2017–Present
Converseon — Senior Strategist
Strategic guidance in social monitoring, audience segmentation, and campaign insight for a roster of global consumer brands, media companies, and agencies.
- 2022–Present
Forex & Prop-Trading Intelligence
Ongoing formative research mapping the retail-forex, funded-account, and proprietary-trading ecosystem for a range of trading-sector clients, pairing social-listening data with human analyst synthesis.
- 2023–Present
AI Training & The Socializers AI
Completed advanced AI training and launched the AI arm of The Socializers — adapting and extending open-source multi-agent simulation into MiroFish, a synthetic-audience research practice, and bringing it to market for clients across health, trading, and film.
- 2026
Global Telehealth Initiative
Research Lead for a global telehealth venture. Designed and deployed a custom MiroFish multi-agent simulation — building the evaluation methodology for generative-UI interaction across a synthetic patient cohort, and co-authoring a real-time multimodal interaction research proposal.
- 2026
Documentary Film Research
Provided formative audience research for an independent feature documentary, using MiroFish synthetic-audience simulation and social data to model reception, framing, and distribution strategy ahead of release.
- 2026
MiroFish for AI Clientele
Delivered a dozen-plus MiroFish synthetic-audience engagements for a range of AI and technology clients — synthetic cohort design, generative-UI evaluation, and narrative-risk intelligence across sectors.
Our Philosophy
We blend technology, psychology, and storytelling to deliver insights you can trust.
We Listen Deeply
Using advanced social-listening tools to gather and filter relevant data.
We Analyze Thoughtfully
Finding patterns, connections, and key takeaways in complex data sets.
We Present Clearly
Delivering reports that tell meaningful stories about your audience and opportunities.
Our Journey in Pictures
A visual timeline of our work with global brands and industry leaders since 2009.
Featured Media
Presentations and interviews about social intelligence and digital strategy.
Global Clientele
Leading brands, financial institutions, and agencies who’ve harnessed the power of social intelligence.
Let’s work together
Ready to transform your digital presence into meaningful relationships? Get in touch to discuss how we can help.
Get in touch